Why time is considered soft, we have no idea. That’s before they factor in “soft costs” such as their time. How Much Does Direct Mail Advertising Cost Per Piece?Īt the end of the day, most marketers will end up spending between $.65 and $3.00 per piece on a direct mail campaign. Your direct mail service provider should provide easy-to-read campaign dashboards that tell you exactly where your mail is, and exactly who has responded. The time and effort required to answer the question “What happened after I sent the mail?” can be a huge time sink. Direct Mail Tracking & Analytics costs are often not considered when planning a direct mail campaign.If you’re using a CRM, Marketing Automation, or Ecommerce platform, your direct mail service should integrate seamlessly into them for each multi-channel campaign. Direct Mail Integration costs can be massive if you’re trying to use the multi-channel marketing approach that marketers agree is most effective.Dozens of hours spread out over 4-6 weeks are typically devoted to pulling together creative, coordinating data, “ proofing” your creative and data with your print partner, and more. Direct Mail Campaign production time can be a huge hidden cost.Our customers tell us that there are 3 “hidden cost” areas that direct mailers often fail to account for: If you’re not careful, the things that you didn’t even consider can be the most costly part of putting together a direct mail campaign. Hidden Direct Mail Costs Can Be Lurking Behind The ScenesĪt the end of the day, the biggest costs can be items that are left out of the proposals you receive from direct mail vendors. Learn More About Automated Direct Mail Prices.Remove Direct Mail Cost Variables from the Equation.Traditional Direct Mail Personalization.
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