This cookie is a security measure to make sure that a malicious user can’t fake a visitor from Pardot and access corresponding prospect information. For example, the cookie name visitor_id12345-hash stores the hash “855c3697d9979e78ac404c4ba2c66533”, and the account ID is 12345. The visitor hash cookie contains the account ID and stores a unique hash. The visitor cookie is disabled, and the visitor is not tracked. If the visitor opts out or ignores the opt-in banner, the opt-in cookie value is set to false. If a visitor opts in, the value is set to true, and the visitor is cookied and tracked. If Tracking Opt-in preferences is enabled, the pi_opt_in cookie is set with a true or false value when the visitor opts in or out of tracking. This cookie is set for visitors by the Pardot tracking code. The visitor value is the visitor_id in your Pardot account.
The account identifier, 12345, makes sure that the visitor is tracked on the correct Pardot account. For example, the cookie name visitor_id12345 stores the visitor ID 1010101010. The visitor cookie includes a unique visitor ID and the unique identifier for your account.
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